Remember growing up in the early 2000s and seeing a channel all about video games for gamers? I do. I was about 8 years old when my family had our cable box installed in our house and G4 was one of the first channels I tuned to. Growing up, my family didn't have the privilege of broadband internet, or cable providers up to that point, so seeing hundreds of channels I didn't know was a new experience for me. I even vaguely remember seeing a commercial for G4 at my Grandma's house. I was lucky enough to catch a glimpse of G4 during its golden years. Pulse, Filter, Arena, Judgement Day, Cheat! with Corey Rouse, Cinematech, X-Play, they were my childhood. Tommy Tallerico has to be one of my favorite gaming personalities, in which I had no idea he even did game reviews. This channel reminded me why I loved video games, and this is from someone who grew up with a PS1 throughout his childhood. Look, I didn't know any better, okay? I even managed to catch the morning block they aired around 7 a.m. where they'd showed guys in monster suits wrestling, along with GI Joe Sigma 6, and Transformers Beast Wars, along with the anime block, Anime Unleashed.
But then around 2005? 2006? They got rid of Pulse, Judgement Day, and Arena as well as the morning and anime blocks. Even Filter and Cheat! became shells of their former selves. But now they aired non-gaming related shows such as Cops, Cheaters, and Heroes, and that’s just the tip of the iceberg. That's not even going into the late-night blocks like Midnight Spank and Barbed Wire Biscuit. They would later cancel Cinematech, leaving the only original shows remaining on the channel are Attack of the Show and X-Play. But not even they could save the sinking ship that was G4 around the late 2000s-early 2010s. By 2010, they would add more non-gaming related programming such as Campus PD, Bomb Patrol Afghanistan, Human Wrecking Balls, Ninja Warrior, and The International Sexy Ladies Show. X-Play got rid of their comedy skit segments and became more focused on game previews, news, and interviews, and worse, in 2012, one of the hosts, Adam Sessler, was immediately fired after finishing an episode.
By then, the channel was everything but games in name now. However, one silver lining was that I did kinda like shows like Code Monkeys and That's Tough(why wasn't there any episodes for it online), but those were the exception, not the rule. Now, they would run back to back reruns of Cops, Campus PD, and Ninja Warrior so much that it became another form of trash TV. Ask anyone who grew up with G4 around that time, and ask them if they enjoyed Cops or Cheaters, I guarantee you, most of them wouldn't even care about them. They did air a small block called G4 Rewind where they aired old shows from the channel's golden years which offered a little glimmer for those who grew up with the channel. But no matter how they try to salvage the channel, the writing was already on the wall.
By 2013, the channel's fate was already sealed as G4's two remaining shows X-Play and Attack of the Show ended, and the channel was soon to be rebranded as the Esquire Network. After that, I didn't really care anymore. It's sad to see a channel like G4 go out the way that it did and how it became a martyr by corporate. Mainly by guys in corporate suits who didn't understand the market value and demographic they were aiming for. It's a trend going on in television these days where channels deviate from their original intentions. MTV used to be a channel about music but now it’s about pregnant teenagers and teen moms, Animal Planet showed more humans than animals, History Channel became about ancient aliens and ice road truckers than "history", Travel Channel is now all about haunted locations and the paranormal, and SyFy, I don't know what's going on over there. To quote another person on the topic: “No one was making an effort to tune in for reruns of Campus PD or Human Wrecking Balls, and yet they insisted on bringing in more and more syndicated programming. This was the first all TV gaming channel, and they filled it with reruns of Fastlane.” Like, was an all game channel destined to fail?
Imagine an alternate timeline where G4 was still around today. I know that sounds hard to believe given… everything that’s happened to it, but think about it. The review shows, news shows, and tech shows were fine. There was no need to get rid of them. They could’ve hosted a block or spotlight focusing on let’s players or esport stars, or have a game show focusing on gaming, or if they wanted to deviate from video games, they could’ve stayed in the world of geekdom by having a block for board games or Magic: The Gathering and Pokemon tournaments.
I don’t know what was going on with G4 back then. They had people who had experience in the genre, and if they knew things were going downhill, they could’ve asked them for ideas or brainstormed ideas with them instead of firing people, canceling shows, and continuously rebranding it. I can't do this topic justice, so here's a link to a video explaining it better than I do:
https://www.youtube.com/watch?v=ZEBwGOHntro
Submitted May 16, 2020 at 04:52PM by Chink95 https://ift.tt/3fV3rnI