I don't watch live TV anymore, so it's rare I'll see a commercial, but when I see online ads on my phone, for some reason it's almost always Sprint commercials, and I have to watch Paul, the blandest human being alive, tell me about how he used to be with Verizon, but now he's with Sprint. Fascinating stuff, Paul!
With other mascots, you can call them annoying, but it's not entirely the actor's fault, since ultimately the company is the one who decides what personality traits their mascot will have. But Paul is played by Paul Marcarelli, an actor who has literally done nothing else of note. He's just playing himself as... a guy. A guy who isn't funny, or interesting. He just stands there and tells you about Sprint. That's it.
Who is Sprint trying to win over with these commercials? Certainly not the younger demographic, because they either weren't alive or weren't old enough to remember the sentient piece of cardboard known as Paul.
For context, Verizon's "Can you hear me now?" campaign was started in 2002, and ended in 2011. For some reason, Sprint thinks Paul still has relevancy in 2019. He doesn't.
Thank you for reading my anti-Paul essay. It was clearly worth writing, and definitely not a complete waste of time on my part.
Submitted July 29, 2019 at 06:35PM by BaneReturns https://ift.tt/2KbAFjN
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